The Successes and Failures of Hollywood
Nobody ever sets out to make a terrible movie, but a large majority of them do end up very bad and ultimately under-perform at the box-office. But how do these movies go bad? How does a movie such as Speed Racer, with its huge budget, special effects and big stars completely sink in the theatres?
The bigger the movie production becomes, the more complex it is, and the greater the possibilities of ending up with a terrible and badly produced movie become. The director is supposed to oversee the whole production and have a single vision of what it should be, but sometimes things beyond their control can turn everything bad. Often the solution can simply be overlooked as everything spirals out of control.
These movies can still go on to have moderate success at the box office, a bad movie doesn?t necessarily mean no business for the studio involved. The public will still pay to go and see these movies at the theatre, especially of Hollywood throws enough money into advertising it.
Put all that extra effort and money into the advertising and you just might get a few tickets sold. The lesson here is that if you advertise hard and fast, you will be able to sell a bad movie to the public and make a reasonable amount of money from it, before the public realise and word spreads about it.
If a movie has turned out to be so bad, then why throw even more money after it with the hope of getting your cash back? The studios in Hollywood have always followed this principle. A lot of the success of this depends on getting the best clips in the trailer and getting it out in the theatres as intense and fast as possible.
Build everything up about the film to be many times bigger than it really is. Don?t undersell as a simple love story. Sell it as an action-packed love story where the two characters are extremely good looking and the movie is full of action.
Get all the best scenes from the entire movie and put them into a thirty second trailer. If you do this quickly and sell it hard, then you’ve got yourself a rush to the theatres when it premiers.
When big budget blockbusters fall far short of expectations and bomb dramatically at the box office, movie production companies and reputations can be completely ruined by the experience. At this point, no amount of advertising can ever save it and change the public?s opinion of the dramatic fall.
The success of a movie is certainly not guaranteed in this business. Even the top people in Hollywood cannot figure out a magic formulae to the success in the movie industry.
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