Posts Tagged ‘video’

How to use video in your website promotions

Everyone watches video on their PC. From Youtube to Hulu, everyone is at it. More viewers watch video every day and your business needs to get in on the act. Did you know that by tapping into video promotion you can increase your traffic tenfold or more.

As a website owner with a marketing strategy, you really must latch onto the power of video promotion and incorporate video into your websites. Because everyone else is either doing it right now or are planning to.

Now days recording a video is simplicity itself. You can choose from a range of devices to record from mobile phones to camcorders or a myriad of other devices. After recording simply upload to your account on Youtube and then use the embed code to place the video into your site. This can result in scores more visitors as Youtube videos show up in the search listings.

YouTube is now the second largest search engine on the net and the fourth largest website on earth. It also attracts hundreds of millions of users a month, and 15 hours of video are uploaded every minute by users.

After you have uploaded to one video site it is very easy to get listed on lots more video websites. Then your single video becomes a massively viewed creation across lots of sites all linking back to your money making or business site. This can have a great cumulative effect.

Here is where you get to be creative. Put slideshows in your video or maybe you talking to camers. You can even record what is happenning on your PC screen and use that. Make it short 30 seconds to a minute for that dynamic effect.

If you are not at present incorporating video into your marketing efforts then you are missing out on some great low cost traffic generators. In this day and age where you need every advantage over the competition, use a promotional tool that works. Video marketing.

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08

05 2009

Basic Tips for Website Video Search Engine Optimization

Online video and video search is HOT! You have surely seen all the buzz on the internet about sites like youtube, blinkx, etc… With this, bloggers have been writing posts about how to shoot video, how to upload videos to these sites, etc… However, few have provided information on how to get these videos seen and discovered. Here enters Video SEO.

To have a success in video search engine optimization, you should have knowledge of some key technical aspects involving online video and search.

Keyword research is important for Video search engine optimization. However, there are some key differences in terms of the methods that should be employed for keyword researching video terms. In order to know your target audience for seeing your videos, it is important to first conduct some research on keywords and compile a keyword list. This list can be obtained by doing some simple searches for a related product or service. There are not yet any keyword research tools specifically for video. Keep in mind that video searches at this point tend to be shorter keywords, not “long tail” searches. In addition, more than anything, your keyword list should have the word “video” in it. Examples – car videos, car video, racing video, automotive videos, etc….

The next step after you have generated a keyword list is to take a good look at the video search platforms to see which channels and categories, tags, etc… tend to get the most views, as well as to look at which platforms have the highest performance in views, ratings, etc… You will certainly want to submit your video to multiple sites but you will want to make sure that at the least, you submit your video to the more popular engines.

As a side note, pay attention to the audience that is already searching for the terms that you identified in your keyword research. Are there closely related terms that you did not include? Take a look at videos that are similar in terms of the keywords that you are targeting and view the comments and feedback from users to find related terms.

Studies show that people who regularly provide user feedback tend to take frequent action on your uploaded video. This even includes visits to your actual website and end-point conversions.

If your video is popular in the video SERPs, you get the opportunity to submit fresh content. Many websites make a common mistake by providing the same content again and again. Don’t make your video content to simply repeat what’s already out there, instead, finding a fresh “content space” for your target keyword term.

Studies have shown as well that users who watch videos are less interested in watching videos that are more than a few minutes in length. Try to target your videos to be less than 3 minutes in total length. If you have a very long video, perhaps try to create multiple segments or clips from the video targeting videos with 1-3 minutes in duration.

You can even put the actual branding inside the video, such as text or domain name or specific URL as a graphic in the video. Of course, getting users back to your website or business is one great result for doing video SEO in the first place.

Therefore, in order to get more visibility for your business, website, etc… search engine optimization for video is an excellent, and fairly new concept that you can take advantage of right now, while the buzz is hot.

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07

05 2009

Common Video Advertising Formats & Methods – An Overview

For any advertising method to be effective, it has to have a target audience that is consuming the medium with which the advertising is attached to. That being said, advertisers are starting to realize that online video advertising is now an effective method to attract large relevant audiences. Online video consumption has grown tremendously in the past few years and as a result, video sharing and video search companies are poised to reap the benefits of video advertising.

Because of the keen interest of the advertisers towards the online video segment, many video sharing sites have been encouraged to come up with different formats for the placement of video advertisements. The quantum of investment in this segment has fueled innovation of the methods in which video sites are deploying online video monetization and advertising programs. In-stream (pre-roll, mid-roll, post-roll) advertisement formats have been in existence longest and have produced a good share of revenue for online video content producers.

Pre-Roll Ads – In this format of advertising, the advertisement clip is inserted before the actual video and while playing the video, the advertisement clip is played first and the viewer is compelled to watch the advertisement before the start of the real video file.

Post-roll Video Ads: In post-roll ads, just like pre-roll, a 15 or 30 sec clip is streamed at the end of a video itself. This is usually launched in conjunction with pre-roll as well as often times, the advertiser never gets their ad seen as users most often only watch part of the video.

Mid-Roll Ads – This advertising format is where the clips are included in the middle of the videos so that the viewer goes through the video advertisement if he is curious enough to see the remaining part of the video, this format is also very popular with many of the video sites.

As stated earlier, due to the demand, many of these video websites have begun to test and offer new, innovative ad solution for video. One of these experimental format is the In-Player ad: With in-player ads the player skin itself can be used to place relevant images or text content for the advertiser so that the ad is displayed for the entire time that the video is played.

One of the most promising video advertisement formats is contextual advertising which attempts to match advertisements with the most relevant content and visa-versa. This ad itself can take of various different forms, in-video banners, lower-thirds, and contextual text overlay advertisements. The nice thing about this particular method is that it does not disturb the viewing of the video and it responds only when the viewer clicks on it.

Of all the various experiments with contextual video advertising, one format has taken off and has even become the standard video advertising format that YouTube and many other sites have adopted instead of pre-roll ads. This format is known as the Overlay ad and it is basically a contextually relevant text ad that is shown in a portion of the player and does not annoy users as much as in-stream advertising.

I have given you a brief overview of the most common formats of video ads that are being tested and utilized at the moment. That being said, with growth being what it is, and video discovery as new as it is, we will certainly see many different companies innovating in regards to developing new and exciting formats for online video advertising.

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06

05 2009

About XBOX 360 Emulators

The XBOX 360 is the earliest and one of the most powerful gaming consoles of the seventh generation consoles. Being a successor to the original and highly successful XBOX system, the XBOX 360 manages to bring outstanding visuals to please gamers and their gaming library comprises of many top selling games that will greatly appeal to hardcore and casual gamers alike. In fact, the XBOX 360 has gained attention from many of the emulator developers that have made XBOX emulators and other emulators of other consoles.

The goal of the emulator developers is to make it possible for anyone to be able to play their Xbox 360 games on their computers as well. Up until now developers have only concentrated on making emulators for Windows systems, which is due to not only to porting problems, but others also.

The manufacturers of gaming consoles make emulations a difficult process. Makers of the Xbox 360 emulator need to be able to code a program that will cause a computer to see it as the actual Xbox 360 system. Because the Xbox 360 company is closely tied with computers, one would expect the emulator to pose no problems. However, because it is rather tricky to understand how the games relate to the system, emulators have run into problem areas.[youtube:OgScgOHe9jI;[link:XBOX 360 Mod Chip?];http://www.youtube.com/watch?v=OgScgOHe9jI&feature=related]

When developing an emulator the makers of them need to make them in such a way that whatever game is being played is performing at the same level of performance. Developing an emulator that is as close to the original as possible is not a simple process, not even when the emulator is for the older eight bit and sixteen bit gaming consoles.

Making an emulator is not illegal, however there is no profit to be made at all. Developers must be satisfied purely from their eagerness to make them, unless they receive some kind of donations from the people around them. Unfortunately, there are not that many emulators available because of the difficulties involved, which is why the developers give up due to the lack of time and means that are necessary. Most of the emulators of more modern consoles, including the first Xbox are a long way from being perfect.

Currently, there are no known XBOX 360 emulators at the moment, but things may change if people have the time and resources to step up to the challenge. XBOX 360 emulator is definitely possible though, but since the XBOX 360 hardware composes of advanced hardware, the system running the emulator (if any exists) must have really high system specs for the emulator to run flawlessly.

XBOX 360 emulation is also considered impractical by many because many of the good games in XBOX 360 have PC versions. It could still be handy in a way since you can use XBOX 360 controllers on a PC, but with all the challenges in emulation, most programmers think it’s not worth the developing time.

Whether the developers will come up with an Xbox 360 emulator remains to be seen, so it is advisable that people who want to have the pleasure of Xbox 360 gaming, should first find a version for the computer. It is a fact that your hardware would not be able to handle the emulator if it cannot handle the game. To save yourself the trouble and frustration it is advisable that you purchase the original console. In this way you will have the peace of mind that you can enjoy all the games and all the fun features that come with the Xbox 360.

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02

05 2009

Lord of the Rings Trilogy, Now In Blu Ray

Since the Hobbit movies by Peter Jackson won’t be out for a while, it’s a good time to watch the Lord of the Rings trilogy again. The theater is where most people saw it for the first time, then we all had to get the DVD’s, and then of course we had to then have the extended directors edition.

The marketing professionals are good at what they do as they’ve been successful in getting the public to purchase this trilogy three times. So here comes another occasion to purchase, it’s the Blu Ray version, which fans everywhere will want, but this is not the extended version. If you don’t care about such things as extra footage go ahead and buy it, but your original DVD trilogy would be just fine if you didn’t want to lay out extra money.

Those of us who’ve bought three times may wait on this one and get the extended version on Blu Ray. They will release it and it’ll probably get released during the opening date of the first Hobbit film. I’ll invest in the trilogy then as the Blu Ray will be exceptional in looks and sound, plus seeing all the furry Hobbit feet will be very satisfying for us nerds who never get enough Lord of the Rings.

There was some extra content in the original releases but nothing like the extended versions. They had so much more content that fans of the books wanted to have on the movie. The fans had a picture in their heads from reading the books and they wanted to see if it translated the same as the directors version.

Peter Jackson is a huge fan of the series and showed that in his detailed and loving adaptations that he brought to the screen. I am sure that the level of detail and expertise will be given to the Hobbit movies, but until then, keep watching the extended directors version that you have and wait for the Blu-ray version next year. If you have to see this version in HD, rent it from the store or borrow it from your less informed friends.

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01

05 2009

The XBOX 360

There was once a heavy battle staged by 3 thriving consoles and Microsoft’s XBOX was among them aiming to capture the gaming market and attract gamers to their powerful system. With the competition becoming even fiercer, Microsoft decided to develop the XBOX’s successor the XBOX 360 and released it to the world late 2005.

The Xbox 360 is far superior to the original Xbox which itself contained a powerful gaming engine. The developers of games are now able to create games that are very realistic and have the appeal to succeed in the market. This all allows the Xbox 360 to provide their customers with gaming entertainment that older consoles could not. Of course, the Xbox 360 did not remain unchallenged because Microsoft’s two other competitors, Nintendo and Sony, also released their own consoles to compete with the Xbox 360. Still, the system continues to generate sales while at the same time providing an excellent array of games.

When Microsoft developed and released their entry version called the Core, it went on sale for four hundred dollars. It was followed by the next version, Arcade, which encountered a few problems here and there. Following that version came the Pro which came equipped with a hard drive as well. But Microsoft has not been idle and has continually striven to improve their consoles by not only increasing capacity but also by upgrading the hardware, which has resulted in the elimination of both heating and noise problems.

Finished in matte black and coming with a headset to match is the latest and most costly of the Xbox 360 range and it is called the Elite. With a host of features that include a 120 GB hard drive as well as its own HDMI 1.2 cable that enables games to be played in full 1080p, the Xbox 360 continues to be a fierce competitor. For people who own the older consoles that did not come with their own cables the only option is to purchase one, although they are rather pricey.

Older consoles can also play the games available for the Xbox 360, so you will not be left out. A composite cable accompanies every configuration allowing standard play as well as a month long Gold trial, Silver Xbox Live membership so that you can also experience online gaming which is growing in popularity.[youtube:OgScgOHe9jI;[link:XBOX 360 Mod Chip?];http://www.youtube.com/watch?v=OgScgOHe9jI&feature=related]

On the hardware side, the XBOX 360 houses a Tri-Core CPU called Xenon which was developed by IBM and is clocked at 3.2 GHz. Microsoft also takes a turn and uses an ATI chip called Xenos instead of one by NVIDIA which was used for the original XBOX. The GPU has a speed of 500 MHz and comes with a heat sink to keep it cool. It has 512 MB GDDR3 RAM with 700 MHz speed and has a transmission rate of 1.4 GHz on its 128-bus. All of these features combined back up the sheer power that the system gives to the games.

Because of the way the Xbox 360’s games are formatted they can fit on a single disc. But it is not only games that can play on the Xbox 360. Both dad’s and Cd’s can also be played, making the Xbox 360 rather versatile.

Since the console is developed by Microsoft, many of the PC games have XBOX 360 ports and vice-versa. This console is recommended for hardcore and casual gamers as well and continues to expand their games archive.

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29

04 2009

Taking a look at the Flip Video Mino HD

The Flip Mino HD is one of the best affordable video cameras out there. It is convenient to carry, easy to use, and provides nice quality video for a price of $200. With the Mino HD, you can shoot a hour of high definition quality video allowing|ena

The Flip Mino’s small size makes it an attractive video camera for many. It is tiny and light enough to carry with you anywhere, which means you’ll always have it when you need it. It’s comparable in dimensions to an iPhone and weighs in at only 3.3 oz. The Flip is well constructed and its smooth plastic shell is easy to hold while shooting.

The Mino is very easy to use. Even your mom or dad would be able to use the controls. All you need to do is point your camera at what you want to record and press the red button on the back to start. Push it again to stop recording. The Flip Mino can go from off to shooting video in about 4 seconds.

The video quality of the Flip Mino is excellent. You can store up to 60 minutes of hd video at 1280 x 720 resolution. The camera uses a lithium ion battery and gives you about four hours of recording time and you can charge the Mino by plugging it in to your computer’s usb drive.

The software included with the Flip Mino HD is very user friendly. It makes editing videos and uploading them to your favorite video sharing sites a snap. It also works on both Mac and Windows machines which is great. Transferring videos to your computer consists of using the Flip’s signature USB connector and plugging it into a free USB port. This charges your Mino as well.

I really enjoy using my Flip Video Mino HD camera. Its really stylish to carry around and show off to my friends. I took it with me on my last vacation and I was able to create and share some great videos. If you are in the market for a cheap video camera, I would definitely recommend taking a look at the Flip Mino HD.[youtube:0drljphuSTM;[link:Flip Video Mino HD];http://www.youtube.com/watch?v=0drljphuSTM&feature=related]

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28

04 2009

Upload Onsite Video Marketing – The Benefits

If you are involved in advertising, most likely you have chanced upon the subject upload onsite video marketing, a strategy that offers many advantages.

The internet has easily become the most popular place. Everyone from all age groups gather to this one virtual place every single day. Businessmen, themselves, are using the internet to their advantage.

Because of this, you can also expect the marketing trends to go online. While, traditional posting of ads is still very much in effect, getting your product on the World Wide Web gives it more visibility. One way you can maximize the web is through videos.

Broadcasting your products and services with great images and sounds can really make a huge difference. Even if your images are not of good quality, they can still be more effective in drawing customers to actually try your products.

You may think that making your own video is difficult — but actually, it is not. In many cases, it can even be fun and interesting. However, you must have what is called a video onsite tool so your file can be converted into flash video format that makes it ready for uploading to certain uploading sites. All you have to do is to add a code to your page before your posting your files to your website’s server.

When you have done creating your video and converting it to flash video format, you must now choose a good uploading site. YouTube is one of the most popular video uploading sites, although it may not be the best one around. Still, this is where most of the action is, so you’d better just take advantage of it or be left out by your competitors.

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26

04 2009

Tips and Best Practices for Making Internet Video

You might be the greatest thing since sliced bread when it comes to lighting and framing. But if you’re no good at these preliminary things your online video quality may seriously suffer. That could mean less viewers, less revenue and less projects in the future. So check out these few quick things to help you get set before you say Quiet on the Set!

What is it? – Every good video starts with a good idea. But that good idea has to then be turned into a good script and good dialog (if you have any). It needs to be compelling and keep the viewer’s interest. But not only that, the story needs to go somewhere or the video has to be setup so that it leads the viewer into wanting to obtain further information, see further episodes or buy the product, whatever the goal of your video is. This can be accomplished with good pacing. An average person speaks 120-150 words per minute so if you are going to have someone speaking then a five-minute video would require around 600 to 750 words if it were one person speaking for the whole video.

Who’s on First? – That old Abbott and Costello bit still gets me even now. But it was all about placement and timing. Storyboarding is where you, as the creative talent behind your online video, get all your placement and timing hashed out before you get on set or location and start muddling about. This is where you can outline exactly what’s happening in every piece of the video. We’re not talking doing a second-by-second mock-up here but a general visual outline so you know exactly what route you want to take from point A to point B. Once you’ve got this and your script in hand you should have a pretty clear idea on where you are headed and how you’re getting there.

Ohhh, shiny! – You’ve got your footage, you followed your script, your storyboard showed you the way. Now what? Well of course you’ve got to edit together the pieces. But you’ve also got information that you need to communicate to your viewers. This could be as simple as an opening title or as complex as a full set of subtitles, closed captions and scene transitions and closing credits. Either way you have got to get URLs, email addresses and product names. Depending on if you’re selling a product, a service or a person that is.

These are just three simple things to take into account even before you step behind or in front of that video camera and yell Action! Done properly these initial foundations will give you a solid base from which to build your online video empire.

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24

04 2009

Digital Audio Cable Types

Thanks to modern technology, audio cables are more sophisticated and work better than ever before. Knowing the difference between the most common types of audio cables is essential to making sure you buy the kind that will best suit your needs. You absolutely do not need to be an electrician or some kind of engineer to understand the basics of audio cables. Below, we highlight the most common types of digital audio cables and some of their key features.

Coaxial Digital Audio Cables

Coaxial digital audio cables are by far the most commonly used and popular today. They look very similar to the analog audio cables that have been used for many years. In fact, the primary difference between these cables and analog audio cables is that these carry digital signals. They work in much the same way as their analog counterparts, and just about anybody can use coaxial digital audio cables with ease.

Coaxial digital audio cables are made out of copper, which is then wrapped up in aluminum which reduces interference. That is then encased in an outer layer which protects it from harm. Digital signals are sent within the coaxial using electrical pulses. If you want to experience excellent sound quality, and don’t want to spend a lot, these are the cables for you. They are much more affordable than many other options.

Optical Digital Audio Cables

Optical digital audio cables use newer technology to provide a clear audio. Unlike the coaxial digital audio cables, these cables use pulses of light to obtain a clearer quality sound.

With a Coaxial cable you will often receive sound quality problems. This is not the same with optical digital audio cables. Because these cables use light, instead of cooper, their is no risk of interference and the sound quality is the perfect audio experience.

The price of these cables is where many have issues, as they are 50% more expensive than coaxial digital audio cables. The price may be a deal breaker for those on a tight budget. However, if sound quality is extremely important to you, optical digital audio cables are the perfect choice.

The kind of audio cables you use depends on a lot of things. Do a little research and look around to find the best deals. You should be able to come up with a set up that works great for you and your audio needs.

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21

04 2009


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