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Online video and video search is HOT! You have surely seen all the buzz on the internet about sites like youtube, blinkx, etc… With this, bloggers have been writing posts about how to shoot video, how to upload videos to these sites, etc… However, few have provided information on how to get these videos seen and discovered. Here enters Video SEO.

To have a success in video search engine optimization, you should have knowledge of some key technical aspects involving online video and search.

Keyword research is important for Video search engine optimization. However, there are some key differences in terms of the methods that should be employed for keyword researching video terms. In order to know your target audience for seeing your videos, it is important to first conduct some research on keywords and compile a keyword list. This list can be obtained by doing some simple searches for a related product or service. There are not yet any keyword research tools specifically for video. Keep in mind that video searches at this point tend to be shorter keywords, not “long tail” searches. In addition, more than anything, your keyword list should have the word “video” in it. Examples – car videos, car video, racing video, automotive videos, etc….

The next step after you have generated a keyword list is to take a good look at the video search platforms to see which channels and categories, tags, etc… tend to get the most views, as well as to look at which platforms have the highest performance in views, ratings, etc… You will certainly want to submit your video to multiple sites but you will want to make sure that at the least, you submit your video to the more popular engines.

As a side note, pay attention to the audience that is already searching for the terms that you identified in your keyword research. Are there closely related terms that you did not include? Take a look at videos that are similar in terms of the keywords that you are targeting and view the comments and feedback from users to find related terms.

Studies show that people who regularly provide user feedback tend to take frequent action on your uploaded video. This even includes visits to your actual website and end-point conversions.

If your video is popular in the video SERPs, you get the opportunity to submit fresh content. Many websites make a common mistake by providing the same content again and again. Don’t make your video content to simply repeat what’s already out there, instead, finding a fresh “content space” for your target keyword term.

Studies have shown as well that users who watch videos are less interested in watching videos that are more than a few minutes in length. Try to target your videos to be less than 3 minutes in total length. If you have a very long video, perhaps try to create multiple segments or clips from the video targeting videos with 1-3 minutes in duration.

You can even put the actual branding inside the video, such as text or domain name or specific URL as a graphic in the video. Of course, getting users back to your website or business is one great result for doing video SEO in the first place.

Therefore, in order to get more visibility for your business, website, etc… search engine optimization for video is an excellent, and fairly new concept that you can take advantage of right now, while the buzz is hot.

When you are buying electronics, it is a safe bet that you want current information and quality advice. There are basically two places you can shop, electronics stores, and the electronics department of your local retailer. Each option has pros and cons.

Retail Electronics

Most all major retailers have an electronics department. Generally speaking, they will have the most popular brands and models in stock.

You can anticipate the prices to be cheaper at a retail shop as opposed to electronic stores, as the major traders deal in bulk or volume. However , you will be doubtful to get real high-end electronics.

Another issue you will have is the knowledge of the employees. At retailers, the person in electronics is likely to be an average Joe with limited knowledge to draw on. Hence, if you are not sure what components you need or other technical information you are better off going to electronic stores.

Electronic Stores

Almost each little town in America has electronic stores for instance Radio Shack or an equivalent. These are usually small department store that focus in offering electronics only. Occasionally they will own some other supplies but only plainly .

Electronic stores are unable to carry large quantities of merchandise, for this reason, they cannot get the bulk discounts that larger stores do. Therefore their merchandise will be higher than retail. Of course many times the quality, makes up for the difference in price, but not always.

Store personnel in electronic stores should be more knowledgeable, their only job is to work with and around electronics. Of course, there are exceptions to every rule so it is not unheard of to come across and employee who is less informed than you are.

Choosing

Currently you should make decision which one you should use, let’s review:

Retail:

Unexpensive Top brand names Less well-informed Suitable (you may be there for other merchandise)

Electronic Stores:

More expensive High end equipment Educated Less convenient (will have to make special trip)

The problem stays which of the pros are more essential ? If you are on a very strict finances and must have a DVD player then retailer is your best bet. Otherwise if you are setting up a home office with multiple laptop wanting a network that you see nothing about setting up, you are off to the electronics stores.

Each has their function and place as you can see. Take your time and never forget you could always ask about price matching or go to the electronic stores for information, compiling a list of needed electronics and then take that information to the electronics department of your local retailer.