Everyone watches video on their PC. From Youtube to Hulu, everyone is at it. More viewers watch video every day and your business needs to get in on the act. Did you know that by tapping into video promotion you can increase your traffic tenfold or more.

As a website owner with a marketing strategy, you really must latch onto the power of video promotion and incorporate video into your websites. Because everyone else is either doing it right now or are planning to.

Now days recording a video is simplicity itself. You can choose from a range of devices to record from mobile phones to camcorders or a myriad of other devices. After recording simply upload to your account on Youtube and then use the embed code to place the video into your site. This can result in scores more visitors as Youtube videos show up in the search listings.

YouTube is now the second largest search engine on the net and the fourth largest website on earth. It also attracts hundreds of millions of users a month, and 15 hours of video are uploaded every minute by users.

After you have uploaded to one video site it is very easy to get listed on lots more video websites. Then your single video becomes a massively viewed creation across lots of sites all linking back to your money making or business site. This can have a great cumulative effect.

Here is where you get to be creative. Put slideshows in your video or maybe you talking to camers. You can even record what is happenning on your PC screen and use that. Make it short 30 seconds to a minute for that dynamic effect.

If you are not at present incorporating video into your marketing efforts then you are missing out on some great low cost traffic generators. In this day and age where you need every advantage over the competition, use a promotional tool that works. Video marketing.

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Online video and video search is HOT! You have surely seen all the buzz on the internet about sites like youtube, blinkx, etc… With this, bloggers have been writing posts about how to shoot video, how to upload videos to these sites, etc… However, few have provided information on how to get these videos seen and discovered. Here enters Video SEO.

To have a success in video search engine optimization, you should have knowledge of some key technical aspects involving online video and search.

Keyword research is important for Video search engine optimization. However, there are some key differences in terms of the methods that should be employed for keyword researching video terms. In order to know your target audience for seeing your videos, it is important to first conduct some research on keywords and compile a keyword list. This list can be obtained by doing some simple searches for a related product or service. There are not yet any keyword research tools specifically for video. Keep in mind that video searches at this point tend to be shorter keywords, not “long tail” searches. In addition, more than anything, your keyword list should have the word “video” in it. Examples – car videos, car video, racing video, automotive videos, etc….

The next step after you have generated a keyword list is to take a good look at the video search platforms to see which channels and categories, tags, etc… tend to get the most views, as well as to look at which platforms have the highest performance in views, ratings, etc… You will certainly want to submit your video to multiple sites but you will want to make sure that at the least, you submit your video to the more popular engines.

As a side note, pay attention to the audience that is already searching for the terms that you identified in your keyword research. Are there closely related terms that you did not include? Take a look at videos that are similar in terms of the keywords that you are targeting and view the comments and feedback from users to find related terms.

Studies show that people who regularly provide user feedback tend to take frequent action on your uploaded video. This even includes visits to your actual website and end-point conversions.

If your video is popular in the video SERPs, you get the opportunity to submit fresh content. Many websites make a common mistake by providing the same content again and again. Don’t make your video content to simply repeat what’s already out there, instead, finding a fresh “content space” for your target keyword term.

Studies have shown as well that users who watch videos are less interested in watching videos that are more than a few minutes in length. Try to target your videos to be less than 3 minutes in total length. If you have a very long video, perhaps try to create multiple segments or clips from the video targeting videos with 1-3 minutes in duration.

You can even put the actual branding inside the video, such as text or domain name or specific URL as a graphic in the video. Of course, getting users back to your website or business is one great result for doing video SEO in the first place.

Therefore, in order to get more visibility for your business, website, etc… search engine optimization for video is an excellent, and fairly new concept that you can take advantage of right now, while the buzz is hot.

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For any advertising method to be effective, it has to have a target audience that is consuming the medium with which the advertising is attached to. That being said, advertisers are starting to realize that online video advertising is now an effective method to attract large relevant audiences. Online video consumption has grown tremendously in the past few years and as a result, video sharing and video search companies are poised to reap the benefits of video advertising.

Because of the keen interest of the advertisers towards the online video segment, many video sharing sites have been encouraged to come up with different formats for the placement of video advertisements. The quantum of investment in this segment has fueled innovation of the methods in which video sites are deploying online video monetization and advertising programs. In-stream (pre-roll, mid-roll, post-roll) advertisement formats have been in existence longest and have produced a good share of revenue for online video content producers.

Pre-Roll Ads – In this format of advertising, the advertisement clip is inserted before the actual video and while playing the video, the advertisement clip is played first and the viewer is compelled to watch the advertisement before the start of the real video file.

Post-roll Video Ads: In post-roll ads, just like pre-roll, a 15 or 30 sec clip is streamed at the end of a video itself. This is usually launched in conjunction with pre-roll as well as often times, the advertiser never gets their ad seen as users most often only watch part of the video.

Mid-Roll Ads – This advertising format is where the clips are included in the middle of the videos so that the viewer goes through the video advertisement if he is curious enough to see the remaining part of the video, this format is also very popular with many of the video sites.

As stated earlier, due to the demand, many of these video websites have begun to test and offer new, innovative ad solution for video. One of these experimental format is the In-Player ad: With in-player ads the player skin itself can be used to place relevant images or text content for the advertiser so that the ad is displayed for the entire time that the video is played.

One of the most promising video advertisement formats is contextual advertising which attempts to match advertisements with the most relevant content and visa-versa. This ad itself can take of various different forms, in-video banners, lower-thirds, and contextual text overlay advertisements. The nice thing about this particular method is that it does not disturb the viewing of the video and it responds only when the viewer clicks on it.

Of all the various experiments with contextual video advertising, one format has taken off and has even become the standard video advertising format that YouTube and many other sites have adopted instead of pre-roll ads. This format is known as the Overlay ad and it is basically a contextually relevant text ad that is shown in a portion of the player and does not annoy users as much as in-stream advertising.

I have given you a brief overview of the most common formats of video ads that are being tested and utilized at the moment. That being said, with growth being what it is, and video discovery as new as it is, we will certainly see many different companies innovating in regards to developing new and exciting formats for online video advertising.

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You might be the greatest thing since sliced bread when it comes to lighting and framing. But if you’re no good at these preliminary things your online video quality may seriously suffer. That could mean less viewers, less revenue and less projects in the future. So check out these few quick things to help you get set before you say Quiet on the Set!

What is it? – Every good video starts with a good idea. But that good idea has to then be turned into a good script and good dialog (if you have any). It needs to be compelling and keep the viewer’s interest. But not only that, the story needs to go somewhere or the video has to be setup so that it leads the viewer into wanting to obtain further information, see further episodes or buy the product, whatever the goal of your video is. This can be accomplished with good pacing. An average person speaks 120-150 words per minute so if you are going to have someone speaking then a five-minute video would require around 600 to 750 words if it were one person speaking for the whole video.

Who’s on First? – That old Abbott and Costello bit still gets me even now. But it was all about placement and timing. Storyboarding is where you, as the creative talent behind your online video, get all your placement and timing hashed out before you get on set or location and start muddling about. This is where you can outline exactly what’s happening in every piece of the video. We’re not talking doing a second-by-second mock-up here but a general visual outline so you know exactly what route you want to take from point A to point B. Once you’ve got this and your script in hand you should have a pretty clear idea on where you are headed and how you’re getting there.

Ohhh, shiny! – You’ve got your footage, you followed your script, your storyboard showed you the way. Now what? Well of course you’ve got to edit together the pieces. But you’ve also got information that you need to communicate to your viewers. This could be as simple as an opening title or as complex as a full set of subtitles, closed captions and scene transitions and closing credits. Either way you have got to get URLs, email addresses and product names. Depending on if you’re selling a product, a service or a person that is.

These are just three simple things to take into account even before you step behind or in front of that video camera and yell Action! Done properly these initial foundations will give you a solid base from which to build your online video empire.

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In the field of medicine, a viral infection is always deemed communicable; meaning anybody who is infected with a virus can transmit that same virus to somebody else.

In online marketing, the term viral has roughly the same definition. For example if you use viral marketing personal video as a tool to broadcast yourself, you can be almost certain that you will be able to reach your target visitors because just like a virus, it has the ability to spread and infect others.

In order to do this, you must involve yourself in social networking sites like Facebook, MySpace, or Friendster all of which have thousands of members to boat of. Moreover, these sties have video uploading features, allowing you to upload your videos to reach a great number of people.

Aside from these social networking sites, you can also take full advantage of YouTube, a video uploading site. YouTube may not be the best video uploading site on the Web, but it is by far the most popular. Billions of videos can be accessed in YouTube, thus when people search for a video clip, they always try to search it in YouTube.

It doesn’t require a lot of time to register with these sites at all. You also do not have to pay to become a registered member and begin posting photos and videos.

In order to enjoy the benefits of this internet breakthrough, you must not simply sit down and wait for visitors to stumble on your video. It is essential to make a lot of contacts or friends whom you can invite to view your video. It may also be necessary to post an interesting ad to online classified ads. If you want to make a difference, then you must do something, not just for anything to happen.

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When I first joined YouTube when in was started in 2006, I was overwhelmed with possibilities for marketing my chiropractic practice and amassing a fortune in residual income. As an entrepreneur, I could visualize so many things that could be done, but it was new ground for many people and no person could’ve predicted the explosive growth that has happened in just the past two years.

Did you know that YouTube is actually the 3rd most visited website in the world? Just look at what Ron Paul was able to do during his run for president. He generated over 6 million in grassroots campaign contributions in 24 hours, all from the social media phenomenon! YouTube played a massive role in this, of course, seeing as that his videos were consistently featured on the home page because of the boatloads of ratings, comments, and favorites.

Let’s face it, people are lazy. They would much rather watch a video than read the newspaper, article, or any other print media. The major television networks are actually teaming up to try and compete with YouTube, as very few people are turning to TV news networks for information anymore! If you are still a laggard who is not capitalizing on this social media boom, you risk becoming extinct since the chiropractic marketplace is extremely competitive.

I can teach you how to dominate your community’s chiropractic niche using the extreme power of Web 2.0. My training program is the only video program that can show you the real secrets and tricks of mastering the social media network scene on MySpace, YouTube, Facebook, and Digg. I’ve seen countless chiropractors learn from my techniques and rake in dozens of new clients a month, with absolutely no cost for advertising!

I don’t mind sounding conceited by saying that I have completely changed the way small businesses take care of their marketing. After my breakthrough, old consultants have taken note and see that their ship is sinking rapidly, and many are without life boats. Don’t wait to see your ship sink too! Get caught up with the times, and ride on the wave of the future by following my expert tactics and secrets.

The genius of it all is that Web 2.0 is on the clock 24 hours a day, even while you’re sleeping, or on vacation. This is called “leveraging” and it’s the most successful business tactic that you can add to your arsenal. On YouTube, you can turn your advertising into a compelling story; something personal that people can connect to and want to be a part of. It is this human touch that is going to get high volumes of people coming to your profile, and seeking your business’ expertise. You’re going to see tons of new patients walking through your door, and the volume won’t stop coming

My comprehensive 30 Video training kit gives you everything you need to utterly transform your business and your life. It’s time to dominate the local competition and dominate search engines like Google, just as I have done but simply adding one video to YouTube. All of my secrets and insider strategies can be yours, and you can sit back and watch the success come rolling in.

Take control of your business and life before they take control of you. Free up your life the way you’ve always wanted it to be. Marketing on social media sites is about to transform your schedule and your financial profile, almost overnight. Join other successes like myself who have learned the secrets to dominating the market and getting control of their lives.

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You’ve put time, energy and money into creating your videos and you’ve got them up on the web. Now you’re waiting for people to suddenly find them and watch them right? Well you’ve got a bit more work ahead of your in order to do that. You can’t just sit back and wait for people to find your video content. You’ve got to get your videos in front of the video search engines and the spiders so that they can be indexed. So here are some quick ways for you to help get your videos in front of viewers.w

Keywords “If you don’t have good keywords then you might as well quit now. These are vital pieces of information that will help categorize your videos and make them findable in search engines. When people search for video what do they do? They put words into a text box on a webpage and that’s how they search. So make sure you choose specific words that correctly describe your video and then use those words in the title, description and the keyword areas when you post the video up on the web.

Video Sharing Sites – Comscore says that YouTube gets more search traffic than Yahoo does. So if you really want people to find your video you might want to put it there just to be sure. You’ll still have keywords and other things you need to fill out to help people find you content and you can even make a channel to extend your brand. There are numerous other places that you can submit videos as well and some of them you don’t even need to actually upload the videos but can use RSS and MRSS (see below).

RSS and MRSS “These two protocols allow you to tell the search engines when your site updates and when you post something new on the web, specifically for MRSS a media file. There are very specific formats required for these files but they’re easy enough to research. Many CMS software packages even make them automatically so you don’t even really need to worry about making it, just submitting it. This will really help the search engines find you content when you tell them where these files are and soon your videos will be shooting up the search engine results charts.

Sure these were just three quick ideas to help you get your videos noticed. There are numerous other things that one can do to get the search engines to notice your content the least of which is to have good content to begin with. Another is to make your video content easy to share by including social networking links and more. A little work can go a long way, so get out there and do it

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