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For any advertising method to be effective, it has to have a target audience that is consuming the medium with which the advertising is attached to. That being said, advertisers are starting to realize that online video advertising is now an effective method to attract large relevant audiences. Online video consumption has grown tremendously in the past few years and as a result, video sharing and video search companies are poised to reap the benefits of video advertising.

Because of the keen interest of the advertisers towards the online video segment, many video sharing sites have been encouraged to come up with different formats for the placement of video advertisements. The quantum of investment in this segment has fueled innovation of the methods in which video sites are deploying online video monetization and advertising programs. In-stream (pre-roll, mid-roll, post-roll) advertisement formats have been in existence longest and have produced a good share of revenue for online video content producers.

Pre-Roll Ads – In this format of advertising, the advertisement clip is inserted before the actual video and while playing the video, the advertisement clip is played first and the viewer is compelled to watch the advertisement before the start of the real video file.

Post-roll Video Ads: In post-roll ads, just like pre-roll, a 15 or 30 sec clip is streamed at the end of a video itself. This is usually launched in conjunction with pre-roll as well as often times, the advertiser never gets their ad seen as users most often only watch part of the video.

Mid-Roll Ads – This advertising format is where the clips are included in the middle of the videos so that the viewer goes through the video advertisement if he is curious enough to see the remaining part of the video, this format is also very popular with many of the video sites.

As stated earlier, due to the demand, many of these video websites have begun to test and offer new, innovative ad solution for video. One of these experimental format is the In-Player ad: With in-player ads the player skin itself can be used to place relevant images or text content for the advertiser so that the ad is displayed for the entire time that the video is played.

One of the most promising video advertisement formats is contextual advertising which attempts to match advertisements with the most relevant content and visa-versa. This ad itself can take of various different forms, in-video banners, lower-thirds, and contextual text overlay advertisements. The nice thing about this particular method is that it does not disturb the viewing of the video and it responds only when the viewer clicks on it.

Of all the various experiments with contextual video advertising, one format has taken off and has even become the standard video advertising format that YouTube and many other sites have adopted instead of pre-roll ads. This format is known as the Overlay ad and it is basically a contextually relevant text ad that is shown in a portion of the player and does not annoy users as much as in-stream advertising.

I have given you a brief overview of the most common formats of video ads that are being tested and utilized at the moment. That being said, with growth being what it is, and video discovery as new as it is, we will certainly see many different companies innovating in regards to developing new and exciting formats for online video advertising.

One great way to increase the perceived value of your content is to use PLR video. You can drastically increase how much value your customers feel like they’re getting, without putting in too much work simply by buying rights to videos other people have created. You can use this technique to market your website, to sell for money, or to give away to improve your relationship with your list.

Marketing Your Website with Video

With a good piece of video content you have an abundance of ways to use it to your benefit. The right keywords coupled with your video uploaded to YouTube give you a whole new marketing strategy.

Another choice could be to put the video online as a free video while getting involved in some Joint Ventures to attract traffic to your site. How about using sites such as “Free Video” ads in AdWords for an increase of your Click Thru Rate? There are also many forums which will allow you to post free videos, giving you even more exposure. Social bookmarking sites are a great choice as well for another place to submit your page, with a chance of getting a high ranking in a short period of time. As you can see there are many different ways to use PLR videos as a marketing strategy, bringing you more traffic.

Sell the Videos for Money

Selling those PLR videos is a great way to open up your marketing to a whole new level. Videos are perceived as an item with a high value, permitting you to sell them for quite a lot of money.

So, you have a website whose purpose is to instruct people in the art of making money online. There is a PLR video set you stumble on for $47 and you decide to buy the rights to it, as the topic is teaching people how to make money online. You can then turn around and sell the videos for $197 To possibly hundreds of customers!

By purchasing PLR videos you can really cut down your workload. Get yourself a great PLR video, do a little rebranding and you’re all set.

Improve Your Relationship with Your List

Finally, another great use for your PLR videos is giving a copy to your list members for free, almost instantly improving your relationship with each one of them. Consider your own reaction if someone were to send you an email with “12 Ways to Get Google Traffic – Your Free Video Here!” If you’re working in this niche and the videos are of quality information, chances are you’ll keep up to date with that marketer.

You can even break up the videos and give them out over several weeks. For example, let’s say you bought the rights to a 1 hour video on how to tweak an iPhone. Instead of giving away the whole video, you can break it into a 4 part series for 15 minute videos each.

If you give away four 15 minute videos to your list, chances are your list will get more and more responsive as you give them more and more content. When you finally do send an email that’s sales oriented, they’re that much more likely to buy.

Use PLR Videos to Boost Your Business

The possibilities are endless when you use a little creativity in relation to using PLR videos. You can cover everything from traffic generating, to selling or building up your relationship with your list, there really are many ways to put this tool to use.

When you are buying electronics, it is a safe bet that you want current information and quality advice. There are basically two places you can shop, electronics stores, and the electronics department of your local retailer. Each option has pros and cons.

Retail Electronics

Most all major retailers have an electronics department. Generally speaking, they will have the most popular brands and models in stock.

You can anticipate the prices to be cheaper at a retail shop as opposed to electronic stores, as the major traders deal in bulk or volume. However , you will be doubtful to get real high-end electronics.

Another issue you will have is the knowledge of the employees. At retailers, the person in electronics is likely to be an average Joe with limited knowledge to draw on. Hence, if you are not sure what components you need or other technical information you are better off going to electronic stores.

Electronic Stores

Almost each little town in America has electronic stores for instance Radio Shack or an equivalent. These are usually small department store that focus in offering electronics only. Occasionally they will own some other supplies but only plainly .

Electronic stores are unable to carry large quantities of merchandise, for this reason, they cannot get the bulk discounts that larger stores do. Therefore their merchandise will be higher than retail. Of course many times the quality, makes up for the difference in price, but not always.

Store personnel in electronic stores should be more knowledgeable, their only job is to work with and around electronics. Of course, there are exceptions to every rule so it is not unheard of to come across and employee who is less informed than you are.

Choosing

Currently you should make decision which one you should use, let’s review:

Retail:

Unexpensive Top brand names Less well-informed Suitable (you may be there for other merchandise)

Electronic Stores:

More expensive High end equipment Educated Less convenient (will have to make special trip)

The problem stays which of the pros are more essential ? If you are on a very strict finances and must have a DVD player then retailer is your best bet. Otherwise if you are setting up a home office with multiple laptop wanting a network that you see nothing about setting up, you are off to the electronics stores.

Each has their function and place as you can see. Take your time and never forget you could always ask about price matching or go to the electronic stores for information, compiling a list of needed electronics and then take that information to the electronics department of your local retailer.